Around 100 children turned out for Hunstanton RNLI's annual sandcastle showdown on Tuesday, 12 August.
They set to work armed with buckets and spades on a special area of the beach near the lifeboat station, which had been marked out by Stormy Stan and the crew.
Mums, dads, grans and grandads were also paged to assemble as temperatures nudged 30C.
They slugged it out on the sands for a chance to win vouchers at the lifeboat station's souvenir shop.
The much-loved event was organised by the Hunstanton and West Norfolk RNLI Guild, which raises funds for the charity's lifesaving work.
Organiser Lois Carrick said: 'I'm very pleased with the turn-out.
'It's a very popular event, it's something for the kids to do, it gives their parents a break as they don't have to occupy them for the afternoon.'
Editor's notes
The origins of the sandcastle competition have long been washed away by the tides, but some believe it may date back as far as 30 years.
Today Hunstanton is one of Norfolk's busiest RNLI stations, whose volunteers operate both the inshore lifeboat
Spirit of West Norfolk and search and rescue hovercraft Hunstanton Flyer.
They cover The Wash, a tidal estuary stretching for more than 100 square miles fed by five main rivers, along with parts of the north Norfolk coastline.
Like more than 200 RNLI outposts around the coast of the UK and Ireland, the crew's lifesaving work could not be possible without the kindness of those who give donations or leave legacies to the charity that saves lives at sea.
RNLI media contacts
For more information call Chris Bishop, Hunstanton RNLI volunteer Deputy Lifeboat Press Officer on 07584 147219 or the RNLI Press Office on 01202 336789.
RNLI/Chris Bishop
Two competitors taking part in the Hunstanton RNLI sandcastle competition
The RNLI is the charity that saves lives at sea. Its volunteers provide a 24-hour search and rescue service around the United Kingdom and Republic of Ireland coasts. The RNLI operates 238 lifeboat stations in the UK and Ireland and more than 240 lifeguard units on beaches around the UK and Channel Islands. The RNLI is independent of Coastguard and government and depends on voluntary donations and legacies to maintain its rescue service. Since the RNLI was founded in 1824, its lifeboat crews and lifeguards have saved over 146,700 lives.
