A young RNLI supporter took a turn on a supermarket till to raise funds for the charity that saves lives at sea.
Johnathon Jarvis served shoppers at Tesco in Hunstanton on Saturday 24 May, as volunteers from the Norfolk town's nearby lifeboat station joined him with collecting tins.
He told customers about the work of the RNLI as he scanned their shopping.
'It's been going great,' said Johnathon, who is aged just eight. 'I'm really enjoying it and we're raising money for the RNLI.'
Julie Bushby, who is the community champion at the store chain's Wisbech branch, set up the day for Johnathon, complete with a Tesco outfit like those worn by check-out staff.
'We've been working together for about a year now and he's just amazing,' she said.
Johnathon, who lives in Upwell, near Downham Market, has previously raised funds at the Wisbech store, where he also proved to be a hit with shoppers.
'Two ladies came over one day and he was explaining all about what he was raising money for, what the RNLI do and they just started crying,' said Julie.
'They said they'd lost their faith in the younger generation ages ago and he'd just given it all back to them. It had me in tears too.'
As well as a fund raising stall run by the lifeboat station, Johnathon's parents Lee and Kayleigh also ran a tombola.
The day looks set to have raised more than £800, while one RNLI volunteer went home happy after winning a colouring book in the raffle.
The family are setting off on Thursday, 29 May, visiting lifeboat stations along the way before ending up at Hunstanton RNLI the following Sunday.
Johnathon, who started raising money for the RNLI when he was six, hopes to join the Hunstanton crew when he turns 18.
Editor's Notes
Hunstanton lifeboat station operates the fast inshore lifeboat Spirit of West Norfolk and the search and rescue hovercraft
Hunstanton Flyer.
Like more than 200 RNLI crews around the coast of the UK and Ireland, their lifesaving work would not be possible without supporters like Johnathon and the kindness of those who donate to the charity that saves lives at sea.
RNLI media contacts
For more information call Chris Bishop, Hunstanton RNLI volunteer Deputy Lifeboat Press Officer on 07584 147219 or Clare Hopps, RNLI Regional Communications Manager, North and East on 07824 518641 or contact the RNLI Press Office on 01202 336789.
Key facts about the RNLI
The RNLI is the charity that saves lives at sea. Its volunteers provide a 24-hour search and rescue service around the United Kingdom and Republic of Ireland coasts. The RNLI operates 238 lifeboat stations in the UK and Ireland and more than 240 lifeguard units on beaches around the UK and Channel Islands. The RNLI is independent of Coastguard and government and depends on voluntary donations and legacies to maintain its rescue service. Since the RNLI was founded in 1824, its lifeboat crews and lifeguards have saved over 146,700 lives.
Learn more about the RNLI
For more information please visit the RNLI website or Facebook, X, TikTok and YouTube. News releases, videos and photos are available on the News Centre.
Contacting the RNLI - public enquiries
Members of the public may contact the RNLI on 0300 300 9990 (UK) or 1800 991802 (Ireland) or by email.
